Transpromotional Communications

Over €2.8 billion worth of advertising space on bills and statements is going unused, according to recent research we have carried out across five major European countries. This is despite the fact that the average customer attention span for transactional messages is exceptionally high.

The advertising value of this wasted opportunity equates to almost a quarter (24%) of the combined annual spend on direct mail.

Pitney Bowes can liberate the value in your transactional communications
with personalised promotions. By using these Transpromotional Communications (also known as Transpromo) to cross-sell additional products, or charging affinity partners to advertise, you can enhance your direct marketing activity.

With our Transpromotional Communications service we offer:

  • Delivery of effective promotions – without disrupting critical billing systems or statement printing
  • An additional way to build customer retention – through a low cost touchpoint
  • Expert data management – to present the right message to the right person
  • Innovative solutions – as we created many of the key software applications, such as variable insertion technology that allows tailored attachments to be enclosed with each transactional communication
  • Production centres across Europe – so you can easily turn transactional communications into a profitable direct marketing tool